ABOUT US
We are Labrador’s first craft brewery and taproom where locals come together as a community.
FORGED IN THE HEART OF LABRADOR WEST.
Iron Rock Brewing Co.’s first spikes were driven by Brian and Dave Hurley, two brothers with deep mining roots and a passion for great beer. The brewery’s story is about building with family and sharing with community in a place where both are key to survival. They decided to take a chance on a small business in Labrador West; that’s the start of the story. However, the company wouldn’t be where it is today without their dedicated staff, generous friends, and devoted customers. Brian & Dave strive to live up to their expectations.
brand dna.
MISSION
Craft word-class beers for the people of Labrador West that are sought after island-wide
VISION
Be a must-visit brewery that showcases Labrador West as a destination.
VALUES
● Grit and determination
● True to our roots
● Hone our craft
● Bring people together
● Customers come first
FROM OUR FAMILY TO YOURS.
Mining is in our blood. And everything that’s happened since the day our great-grandfather first descended into the mines of Bell Island has led us to this pursuit.
Iron Rock is a celebration of a people whose roots go deep – miles deep into the heart of this land. It’s a tribute to the iron will that could only be forged by generations of hard-working people. It’s a raised glass to your perseverance and character, and everything you’ve built here. The people of Labrador are the Iron Rock. This brewery is our salute to you.
VISIT The Big Land.
Labrador, or “The Big Land”, is one of the last untamed, unspoiled places left on earth. Here, you’ll find plenty of fresh air and a truly authentic and self-reliant people.
The Innu and Inuit have lived here for thousands of years, and their cultures are rooted in a deep, spiritual relationship with the environment.
Under a blanket of magical northern lights, outdoor aficionados can indulge their passion, with 9,700 square kilometres to explore.